Art Director
My brand philosophy is simple: start with the idea, not the design.
First understand what we’re trying to say, who we’re trying to reach, and what we want them to think, feel, or do. Then use creativity, design, and storytelling to make that idea impossible to ignore. I also believe the strongest brand systems don’t limit creativity. They enable it. A great system creates enough consistency to make a brand recognizable and enough flexibility for creative teams to push, experiment, and evolve.
First understand what we’re trying to say, who we’re trying to reach, and what we want them to think, feel, or do. Then use creativity, design, and storytelling to make that idea impossible to ignore. I also believe the strongest brand systems don’t limit creativity. They enable it. A great system creates enough consistency to make a brand recognizable and enough flexibility for creative teams to push, experiment, and evolve.
I am a creative leader passionate about building brands, shaping ideas, and creating work that makes an impact.
Throughout my career, I have led creative across brand, integrated campaigns, digital experiences, events, executive communications, social, video, and print. My approach combines creative vision, strategic thinking, and strong execution to turn complex ideas into clear, compelling experiences that connect with audiences and move brands forward.
I believe great creative leadership is about more than producing great work. It is about setting a vision, creating clarity, building strong teams, and developing systems that allow creativity to thrive at scale. I enjoy bringing people together around a shared idea, challenging teams to think differently, and creating an environment where designers feel empowered to take ownership, push boundaries, and grow.
Before beginning my career in design, I served six years of active duty in the United States Air Force. That experience fundamentally shaped the leader I am today. The Air Force core values of Integrity First, Service Before Self, and Excellence in All We Do continue to influence how I approach leadership, collaboration, and accountability. I believe in showing up for my team, leading with integrity, staying composed through challenges, and holding myself to the same standards I expect from others.
Collaboration is central to how I work. The strongest ideas rarely come from one person. They are built through conversation, curiosity, trust, and different perspectives coming together. Whether partnering with executive leadership, marketing, product teams, agencies, or fellow creatives, I focus on creating alignment around the idea while giving people the space to contribute their expertise and make the work stronger.
Mentorship is equally important to me. One of the most rewarding parts of creative leadership is helping people recognize what they are capable of, strengthening their skills, and watching them grow into more confident designers and leaders. Success is not only measured by the work we put into the world, but also by the strength of the team behind it.
Outside of work, I find inspiration and balance through skateboarding, working out, golfing, nature, and reading. Each keeps me curious, disciplined, and constantly evolving.
At my core, I am passionate about the business of brand and creativity. I believe design has the power to simplify complexity, shape perception, create emotional connections, and drive meaningful business outcomes. Every brand challenge is an opportunity to find a stronger idea, tell a better story, and create something people remember.
I want to build meaningful brands, create work that matters, and lead teams that are proud of what they accomplish together.
Info
Location
Roseville, California
Education
B.S. – Graphic & Web Design
The Art Institute of California –
San Francisco
April 2014 – June 2017
Skills
Adobe Creative Suite
Creative Strategy
Brand and Content Marketing
Project Management
Written and Verbal Communication
Art Direction
Visual Design – UI/UX (FIGMA)
Print Design
Presentation Design (PowerPoint)
Photography
Midjourney, Firefly
Canva
Motion Graphics
Microsoft Office Products
Package Design
Visual Storytelling/ Storyboard
Time Management
Innovation and Ideation
Typography
Video Editing
