Steffen Pedersen

Led a team of designers through all phases of the design process, from in-depth research and strategy development to design execution and final implementation. I provided creative direction and mentorship, ensuring that each project aligned with brand objectives while pushing the boundaries of innovation and visual storytelling. By fostering a collaborative and iterative workflow, I enabled the team to experiment, refine, and deliver high-quality design solutions that resonate with our audience. Additionally, I worked cross-functionally with marketing, product, and leadership teams to ensure a cohesive and impactful brand presence across all touch points.

Nutanix .NEXT Conference 2020 Concepts

Bringing the .NEXT brand to life for 2020 wasn't about reinvention, but rather an intentional evolution—one that strengthens its identity while introducing fresh, dynamic elements to enhance engagement. By building upon the existing color palette and expanding the design elements, we aimed to add depth, personality, and renewed energy to the brand experience.

Our goal was to create a seamless transition from digital to live events, ensuring a cohesive and immersive journey for attendees. We will reinforce Nutanix’s position as a technology leader by crafting an innovative, visually compelling conference experience that reflects the brand’s forward-thinking ethos.

Key design principles include: Infusing playfulness to foster engagement and excitement. Storytelling through multiple touch points, such as the Solutions Expo, hanging signage, event badging, and registration areas. Maintaining brand consistency by carrying forward the established color scheme. Incorporating texture to add visual richness and depth, enhancing the tactile and digital experience. By thoughtfully evolving the brand, we were able to create a captivating and memorable event that resonates with both returning and new audiences.